OVERVIEW:
The Canadian Film Centre is always experimenting with technology to explore the bleeding edge of film and cinematic technology. With the release of Google Glass they created a tool which allowed users to explore cinematic effects in real time such as lens flares, hue shifting and kaleidoscopic effects.
They needed a strong logo that could work on the monochromatic tiny display of Google Glass. The client agreed that this logo showed the multifaceted nature of the app, but ultimately decided on an even simpler logo direction.
CLIENT » Canadian Film Centre
DATE » March 2014
DATE » March 2014